Author: dannielleblumenthal
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Informal Influence
A new article in Fortune magazine, “What’s Your OQ,” (7/23/07) talks about the importance of reaching employees through their informal social networks rather than through the formal chain of command. These networks are seen as key in persuading employees to make needed cultural changes. An old article from the New York Times, “Brand Blogs Capture…
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What is a brand?
A blog on branding should start by defining what a brand is. Admittedly there are numerous definitions of brand out there. The classic (or legal) view is that a brand is “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The…